Bernd beetz biography channel

Sitting in a private room at Claridges Hotel in London, you wouldn't know that Bernd Beetz has had a hand in shaping just about every major perfume, fragrance and beauty product around the world in the past ten years.

He was in London for the launch of supermodel Kate Moss' lipstick collection. Beetz has been CEO of beauty industry giant Coty for over a decade, and in that time the celebrity fragrance business has blossomed.

Bernd beetz biography channel 7

There's been a great deal of success particularly in their fragrances, the wealth of celebrities who have chosen to create fragrances have chosen to work with Coty include: Jennifer Lopez, Celine Dion, Beyoncé, Sarah Jessica Parker, and Lady Gaga.

But he's quick to point out that the majority of their fragrance business is actually not celebrity related. The company has been steadily acquiring and working with leading design brands from Calvin Klein to Marc Jacobs.

During his tenure as CEO, business has been mostly good, when asked to describe moments w