Azadeh karami biography of williams

expert panel

Storytelling was a key skill for marketers and advertisers even before digital, inbound and content marketing became ubiquitous methods of reaching target audiences, and it’s not one that can be picked up and mastered over the course of a day-long training session.

Azadeh karami biography of williams

Learning how to tell an effective story means learning what doesn’t work, which takes trial and error. Whether they're telling the story of how a business started, launching a public-facing initiative, sharing important company news internally or producing “a day in the life” content to highlight employees, the members of Forbes Agency Council understand the immense power of storytelling.

Below, 15 members each share the biggest storytelling lesson they’ve learned, and why it was so impactful for them.

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expert panel

Businesses in every industry are bracing for potential downturns in the economy that could impact their revenues in the months ahead, and agencies